Franchisors Do Not Like to Take on 'Entrepreneurs' as Franchisees Essay

Franchisors Do Not Like to Take on 'Entrepreneurs' as Franchisees - Essay Example Global business environment is becoming highly volatile due to constant change in global economic and political environment. It is true that the franchisors are becoming more selective in the adoption of franchisees due to volatile global economic and political environment. Franchisors generally scrutinize each and every aspect before providing franchise as the growth rate of global economy is slowing down.Both franchisors and franchisees get benefits from each from this franchising business. It is quite difficult for a multinational organization to enter into a new global market and starts to make profit from the initial point of time. First, they make the local people aware about their presence in that market. Therefore, the multinational organizations used to find franchisees that can start a new franchisee business with the help of familiarity of the brand name of the franchisor in global market places. In addition to this, knowledge about local market trend and demand helps the franchisee owners to develop a potential client base. Despite all of these things, it can be stated that the franchisees cannot be termed as individual entrepreneurs. There are several reasons and examples to prove this statement. Women who are into their own business, most of them are seen as franchisee rather than entrepreneurship. According to current business environment urban women are more preferable with franchising whereas rural women can be seen as value added enterprising. Joining franchisee by women has been increasing day by day which does not indicates that they are with less potential to come up with any value added business by their own. It is just because women are less likely to be trying for doing everything from start-up by their own as an entrepreneurship. Therefore, they like to run an established or running business which a franchisor can provide for those women who are not from business family. Therefore, today’s women entrepreneurship stands mainly on franchisee business where there is zero value addition by themselves as any entrepreneur. Hence, the statement is very true in this case (Webber, 2013, p.71-76).